Portfolio Snapshot
Henri Sera Productions | WETA | American Public Television
Our Work
:: Multi-Media Sponsorship Sales
:: Brand Integration
:: Marketing & Promotional Strategies
Media | Links
:: CuisineCulture.tv
:: Winner of The Taste Awards 2011
Jim Dratfield’s Petography
Our Work
:: Literary Management | Book Producer
:: Brand Partnerships
:: Multi-Media Development & Production (established TV deal)
:: Marketing & Author Promotion
:: Targeted PR
Media | Links
:: Petography.com
:: Facebook | Jim Dratfield’s Petography Page
Jim Dratfield’s Petography
Our Work
:: Book Producer | Concept, Publishing Deal, Management, Distribution
:: Brand Partnerships | Marriott, HaloPets, Trupanion, PETCO, Leader Dogs for the Blind, The HaloPet Foundation, Costco
:: Marketing, Promotion, PR, & Social Media
:: Multi-City Book Tour
:: The Great Dogphoria Online Book Chase Campaign
:: Video Production & Editing
Media | Links
:: FastPencil | Dogphoria Page
:: Facebook | Dogphoria Page
:: WordPress.com | The Great Dogphoria Book Chase Campaign
Sprocket Buckaroo Productions | FOX Network Affiliate Stations
Our Work
:: Sponsorship Sales
:: Brand Integration | 1800Flowers.com, The Wilbert Foundation, LifeGem, The National Hospice Foundation
Media | Links
Confidential strategic partnerships in place
Our Work
The Tribute Network: a social media network for all things tribute related; includes Dear Maddy, an online syndicated grief etiquette advice column inspired by the character in the trilogy The Funeral Planner novels.
The Tribute Video Festival: an annual online and offline festival featuring life celebration tribute videos for people and pets (alive and well, alive and not so well, or in spirit).
:: Endorsed by Hollywood celebrities
:: Create and manage web 2.0 and web 3.0 websites
:: Produced four Tribute Video Festival PSAs airing on Fox Network Affiliate Stations from October, 2011 – April, 2012 in 175 markets
:: Social Media
:: Press Release
Media | Links
:: TheTributeNetwork.com
:: The Tribute Video Festival
:: Harlequin Enterprises
:: Lifetime TV Networks
:: SCI
:: Focus Media, Inc.
Our Work
Integrated Marketing Company with reality-fiction convergence campaign: Novel, Non-Fiction Pamphlet, Website, Blogspot, Virtual Book Tour, Podcast, Launch Parties, 4th Wall Marketing, Product Placement (Six Feet Under), Speaking Engagements
Return on Investment
:: A comprehensive multi-media branded entertainment property
:: Completed episodes of THE FUNERAL PLANNER starring singer- celebrity Joss Stone. 100 minutes of completed contents
:: Reality TV show based on the real life business Lights Out Enterprises
:: 1st novel in franchise series available everywhere THE FUNERAL PLANNER
:: 2nd novel in franchis series THE FUNERAL PLANNER GOES TO WASHINGTON
:: 3rd novel in franchise series (pub date 2011) THE FUNERAL PLANNER GOES GLOBAL
:: Spin-Off to Non-Fiction Grief Guidebooks “Grief Wellness” and “Grief Tributes”
:: An integrated syndicated online grief advice column :: “Dear Maddy – Grief Etiquette to the Rescue” (Dear Abby meets Carrie Bradshaw)
:: Live Events for a national FUNERAL PLANNER MEDIA /BOOK TOUR at Funeral Homes across the country
:: A social media networking site :: The Tribute Network for all things tribute related
:: Online / Offline Media Event :: The Tribute Film Festival
Media | Links
:: LynnIsenberg.com
:: TheTributeNetwork.com
:: LightsOutEnterprises.com
:: TaylorMade Golf (Adidas)
:: The Creative Tank
Our Work
:: Created Strategic Partnership between the two companies
:: Concept development
:: Multi-Media Power Point
:: Digital Storytelling
:: Post-Production Resources
Return on Investment
Increase in brand equity for new line of female-driven golf products
:: Paramount Pictures
:: StreamSearch
:: Jill Sobule
Our Work
:: Created strategic partnerships among triage
:: Concept development
:: Integrated Marketing Plan
:: Project Management
:: Cross-promotional content design for the music of Jill Sobule, the release of Mission Impossible II, and the services of a multi-media search engine
Return on Investment
:: B2B Buzz
:: PR
Media | Links
:: Red Dress Ink (imprint of Harlequin)
:: Focus Media, Inc.
Our Work
Integrated Marketing Campaign included: Novel, www.MyLifeUncovered.com website, original song by musician Jill Sobule, 10 city nationwide book tour, radio, print, TV, online chats, WOM, speaking engagement
Return on Investment
:: Build credibility as author and speaker, over 100,000 hits on author website in 6 months
:: 50% increase in book sales
:: Bidding war for TV series by major cable television networks
:: Advertiser sponsored webisodes in development
:: 2nd Edition sponsored by corporate partners
Media | Links
:: MyLifeUncovered.com
Joint Venture Sundance Foundation and StreamSearch
Our Work
:: Created Strategic Relationship
:: Architect of Deal
:: Co-Executive Producer
:: Sponsorship Building
Return on Investment
:: Successful launch
:: Substantial Buzz / PR for increase in brand equity
:: SOFF is now in its 6th year
Media | Links
:: festival.sundance.org
:: Fine Living Network
:: Mighty Media, LLC
Our Work
Created strategic relationship between two parties. Negotiated production deal, executive producer of 13 episodes, concept development, project outline, content aggregator, business development, concept design for co-branded and cross-promotional offline design exhibit/event.
Media | Links
:: www.fineliving.com/fine/design
I::Design Trailer
This trailer ran for two seasons. Lynn Isenberg was the co-executive producer and co-creator of i::Design. She managed corporate relations, research, writing, brand marketing and conducted interviews for luminaries such as J. Mays, iconic car designer, and Michael Peters, iconic boat designer, etc.
Project::Architect
Hollywood Literary Retreat
Our Work
:: Founder
:: Event Producer-Experience Designer
:: Website
:: Celebrity Fundraiser
:: Documentary Producer “Hollywood Goes Back to Story
Return on Investment
Critically-acclaimed annual storytelling retreats for entertainment professionals (1990-2000). Re-launch: October 2005.
Media | Links
:: HollywoodLiteraryRetreat.com
Hollywood Seminars
Our Work
Founder, Event Producer-Experience Designer. Large scale Hollywood creative skills seminars. Created and sold sponsorship packages for 15 seminars, executed all marketing, public relations, celebrity fundraiser, partnership strategies, produced documentary-promo HOLLYWOOD GOES BACK TO STORY (27:00), created online educational service components, produced ancillary audio & video products featuring celebrity interviews with director Jay Roach (“Meet the Parents,” “Austin Powers”) and actor Don Cheadle (“Hotel Rwanda”, “BMW Films”).
Media | Links
:: HollywoodLiteraryRetreat.com
:: WidsomArk
:: Venrock Ventures
Our Work
:: Business Development
:: Integrated Entertainment Marketing Consultant
:: Created and Implemented B2B Marketing and Licensing Strategies
Media | Links
:: OurStory.com
:: Fox Sports Network
:: Zoom Culture
Our Work
:: Created Strategic Partnership
:: Licensed Half Hour Series between Clients
Media | Links
Article | Playground Earth
:: StreamSearch
:: National Storytelling Festival Foundation
Our Work
:: Initiate strategic partnership
:: Produced 1st live webcast with host Newsweek Journalist Corie Brown
:: Produced original storytelling content with celebrities such as Herbie Hancock and Cynthia Gibb to promote the webcast
StreamSearch
Our Work
:: Co-Producer
:: Digital Content Aggregator
Return on Investment
:: Online attendance from 105 countries in two months
:: All viral marketing
:: No MSM
StreamSearch
Our Work
:: Concept Design
:: Content Aggregator
:: Project Management
:: Created co-branding and co-monetizing opportunities for content providers (ads, e-comm, ppv)
